Top Engineering and Management College in Greater Noida, India

The subject focuses on making the students aware of the meaning of personality, personality & personal effectiveness, personality determinants, evaluation of personality

The subject gives an overview of industrial relations , concept of industrial relations, trade unionism discipline and misconduct, technological change in ir-employment issues, and labor legislations.

The subject equips the student with the meaning of

The subject makes students understand the characteristics, strategy and tactics of negotiation. The subject covers the process of perception, cognition and Emotions. Best Practices in negotiation and cross cultural negotiations are explained.

The subject gives an understanding of product and services marketing, marketing of financial services, segmentation and zone of tolerance, targeting and positioning of services, services in global perspective and global marketing of services.

The subject gives an insight of meaning of marketing research, objective of marketing research, application of marketing research, limitation of marketing research, research design, measurement and scaling and

The subject gives a detailed knowledge to the students about sales and distribution  processes, sales force management, distribution management and channel management.

The subject gives an understanding of retailing environment and management, driving forces for retailing, customer and retail business, situational analysis, retail institutions by ownership, managing retail business, retail organization and HRM, retail organization and operations management, delivering the product, retail information systems, merchandise management, retail pricing, development and implementing plans and  the people in retailing.

The subject gives an understanding of nature, scope and meaning of working capital, working capital cycle, assessment and computation of working capital requirement, management of cash and marketable securities, management of receivables & inventory and working capital financing.

This subject covers an overview of capital market, risk & return, nature of stock markets, valuation of equity portfolio analysis and selection, selection of portfolio, portfolio management and performance evaluation.

The subject gives an understanding of  financial system and markets, RBI

The subject gives an in-depth knowledge of nature, scope and concepts of tax planning, tax on individual income, corporate income tax, wealth tax, central excise act 1994 and excise planning.

The subject gives an introduction to database, organization of database, components of database management systems, data model, structured query language and database utilities.

The subject gives an understanding of system concept, characteristics of a system, elements of system, types of system, decision support system, system development life cycle, systems planning and investigation, basis for planning in systems analysis - dimensions of planning, initial investigation, determining the user's information requirements and  feasibility study.

The subject throws light on the fundamentals of communication system, communication links, communication system formats, character codes, digital data rates, asynchronous and synchronous data, types of signals, LAN topologies, workstation, OSI model, broadcasting and mobile communication.

The subject gives an understanding of the origin, need and factors affecting electronic commerce, features of electronic commerce, electronic commerce framework, internet as an electronic commerce enabler, electronic commerce business models, business to consumer (B2C) business models, online retailing and online banking.

The subject covers an overview of world business and framework of international marketing, world market environment, planning for international marketing, and international marketing decisions.

The subject gives an introduction of international business, changing environment of international business, globalization of markets, trends in globalization, effects and benefits of globalization, foreign exchange determination systems, basic concepts relating to foreign exchange and international institutions.

The subject enlightens the students about export management, selection of products and identification of export markets, export marketing channels and export sales contract, export finance, pricing and formalities of registration and export documentation.

The subject throws light on  logistic system, structure of shipping industry and world seaborne trade freight structure and role of intermediaries, Indian shipping and containerization and international air transport.

The subject gives an understanding of insurance, scope of insurance historical perspective, conceptual framework, meaning, nature and classification of insurance business principles of life insurance and governance of insurance business, risk management and underwriting, role of actuaries, preparation of insurance documents, settlement of claims insurance laws and regulations with respect to following acts.

The subject gives an insight of hospitality management and industry, tourism and hospitality, hotel management, marketing mix and marketing strategies for hospitality and tourism.

The subject makes the students understand the concept of a project, categories of project, project development cycle, tools & techniques of project management, project identification, project formulation and preparation, technical, economic, financial, legal and social appraisal of the industrial projects and project scheduling.

The subject gives an introduction about rural management and its  importance, corporate interest in rural market, classification of rural product and rural market, socio-economic reforms, rural consumer's in India, market segmentation marketing of agricultural products and marketing research