1. Marketing Management
Marketing of Services
Its aim is to enable students to apply marketing principle in the service industry.
Advertising & Sales Promotion Management
The aim of the paper is to make students understand how to develop effective advertising programme.
Sales & Distribution Management
The subject gives knowledge about developing sales and distribution policy and in organising and managing sales force and marketing channels.
The subject helps in understanding the theoretical & applied aspects of retail management.
The main idea behind this subject is to make aspirants understand the various techniques of international marketing, so that they can manage overseas operations.
2. HUMAN RESOURCE MANAGEMENT (HRM)
The subject is designed to impart skills of designing, analysing & restructuring reward management systems.
Training and Development
The subject enables the students to understand the training system and processes.
Strategic Human Resource Management
This subject explains the role of HRM in organizational performance.
Performance Management and Competency Mapping
In the Performance Management System, we develop students for the processes which are the first critical step involving thinking through challenges and opportunities, resulting in defining key expectations on what is to be achieved, in what time frame and resources needed by thinking outside the box and looking at stretch goals. Performance Elements are the critical components of an executive's or senior professional's work that contribute to organizational goals and results
International Human Resource Management
This subject makes the students familiar with strategic & behavioral dimension of International Human Resource.