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Faculty Details

Ms. Sanchita Ghosh

Designation: Assistant Professor
Specialization: Consumer Behavior, Branding and Emotional Marketin

Having over 12 years of Academic and Corporate experience, she has also been a Core Member of the Placement Team. She has published research papers, case studies in National and International publications of repute. She has done specialized courses in R and machine Learning from IIM Bangalore and Neuro Marketing form Neural orch. She has served as the Session chair for a technical session in 17th AGBA International Marketing Conference in the year 2019.

Her areas of research include Consumer Behavior, Branding and Emotional Marketing.