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India is not an exception to the global trend of MBA in marketing specializations. MBA in Marketing in India is one of the best MBA specializations that focuses on understanding, producing, communicating, and providing value to customers. The primary objective of the MBA in marketing is to develop strategies that meet the requirements and desires of customers in a way that benefits the business and the client is the primary objective.
This article will focus on the top MBA in marketing colleges in India, MBA in marketing syllabus, MBA in marketing salary, MBA in marketing fees, and top MBA in marketing recruiters, etc.
Why Get an MBA in Marketing?
The advantages of choosing an MBA in marketing are multifaceted. The MBA in marketing scope is enormous, with practically every business and organization needing marketing to compete in today's fiercely competitive market. The following benefits serve as the top reasons why the MBA in marketing scope is enormous.
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Greater Career Advancement Opportunities
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Scope for Increased Earnings
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Knowledge Enhancement
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Avenues for Skill Development
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Enriched Job Responsibilities
Best MBA in Marketing Colleges in India
There are more than 5798 MBA in Marketing Colleges in India offering a multitude of best MBA specializations in Marketing, finance, Human resources, etc. The average MBA in Marketing Fees in India can range from INR 20000 to 20 Lakhs. The average MBA in marketing salary can range from INR 4 LPA to 20 LPA. Here is list of best mba marketing colleges in india.
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College Name |
Course |
Fees and Admission |
Placement Package |
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(IIM) Ahmedabad |
Two-year full-time Post Graduate Programme in Management (PGP) |
The fee is approximately ₹27.50 Lakhs.
Candidates must have a bachelor’s degree and a score of at least 50% (45% for reserved categories).
Candidates must also score well on the (CAT).
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Average Package: 34.36 LPA
Highest Package: 1.15 CPA
|
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(IIM) Bangalore |
It provides a robust curriculum with options to specialise in various areas, including business analytics and marketing. |
The fee is approximately ₹26 Lakhs.
Candidates must have an Undergraduate degree with at least a 50% score and achieve strong results in the CAT.
International candidates can also apply through the GMAT.
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The median salary: INR 33 LPA
Average salary: approximately INR 35.51 LPA.
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(IIM) Calcutta |
Two-year full-time Post Graduate Programme in Management (PGP) in the first year and electives in the second year, allowing students to tailor their studies towards their interests, including marketing and other business functions |
₹27 Lakh, approximately, is structured for payment in four instalments.
The candidate should score well in the (CAT) and personal interviews. The application process evaluates candidates on various dimensions, including their academic background, professional experience, and performance in the entrance exam.
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The highest salary is INR 1.2. LPA
An average package is INR 35.07 Lakhs.
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(ISB) Hyderabad |
The one-year postgraduate program in management (PGP). |
Fees: approximately
Rs 18.6 - 46.2 lakhs.
The entire application procedure is conducted online, requiring candidates to undergo a thorough evaluation and personal interview.
The final selection considers the applicant’s scores, work experience, academic background, and performance during the personal interaction.
Even acceptable GMAT or GRE scores.
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The average salary: INR 34.07 lakhs per annum.
The highest package reaches up to INR 60 lakhs per annum.
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KCC Institute of Technology and Management |
A full-time, two-year MBA program |
Fees : 65,000 per semester |
The average salary: INR 8-15 lakhs per annum. |
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(IIM) Lucknow |
A full-time, two-year MBA program |
Fees: Between ₹11 lakhs and ₹26.05 lakhs, approximately.
Applicants must hold an undergraduate degree with a minimum of 50% marks, or 45% for those from reserved categories.
They must also achieve good results on the CAT exam and complete a personal interview.
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The median salary for recent graduates is ₹29 lakhs per annum. |
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(XLRI), Jamshedpur |
The two-year PGDM |
Fees ₹ 15 - 57.2 lakhs approximately.
Admission to the MBA program at XLRI is conducted through the Xavier Aptitude Test (XAT), the initial step, followed by a personal interview session.
Candidates must also submit their GMAT scores if applying through the GMAT route.
The application process is noted for its thoroughness. It assesses academic and professional achievements, personal qualities, and managerial potential.
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The average annual salary package at XLRI Jamshedpur is approximately INR 25.95 lakhs. |
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FMS Delhi |
The two-year, full-time MBA program |
Fees: Approximately INR 2.4 lakh.
Admission process: Based on the scores obtained in the CAT exam, personal interviews, professional experiences, and interview performances will be conducted.
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The average salary is approximately INR 34.10 lakhs per annum. |
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IIM Kozhikode |
The two-year full-time MBA program |
Fees: Approximately INR Rs 14 - 22.5 Lakh
Candidates must score well in the (CAT) and a Personal Interview and Written Ability Test (PI-WAT). International candidates can submit their GMAT scores for the application.
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The average salary is approximately INR 31.02 LPA.
The highest salary package is INR 67.02 lakhs per annum.
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IIM Indore |
The two-year Post Graduate Programme (PGP) |
Fees: Approximately INR 18.42 – 21.17 lakhs
Candidates must hold a bachelor’s degree and pass the (CAT) and a Personal Interview and Written Ability Test (PI-WAT).
Generally, international candidates are expected to submit a valid GMAT score.
The application procedure requires applicants to complete an online form on the official IIM CAT website and upload the required documents.
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The average salary package is approximately INR 24.09 Lakhs per annum. |
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The S.P. Jain Institute of Management and Research (SPJIMR) |
A full-time Post Graduate Diploma in Management (PGDM) program |
Fees: Approximately INR 16 - 26.1 lakhs.
To apply, candidates must possess a valid CAT, GMAT, or similar exam score. Final selection includes a personal interview, group interviews, and academic and professional achievement assessments.
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The average salary package is INR 33 lakhs per annum, with the highest package reaching up to INR 81 lakhs per annum. |
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MICA Ahmedabad |
Two full-time PGDM courses, including a flagship PGDM (Communications) course |
Fees: Approximately 28 lakh, all-inclusive.
To apply, students need to take either XAT or CAT apart from MICAT.
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Average packages hover around the INR 20 LPA mark. |
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IMT Ghaziabad |
IMT Ghaziabad offers 3 PGDM courses. Students pursuing PGDM Core can choose to specialise in Marketing. |
Fees: Approximately INR 9.8 - 22.3 lakhs for two years.
Students can apply with CAT, XAT, and GMAT scores.
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Average packages hover around the INR 16 LPA mark. |
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GIM Goa |
GIM Goa offers multiple specialisations, including marketing, as part of its core PGDM offering. |
Fees: Approx. 24 lakhs for two years.
Students can apply with CAT, XAT, and GMAT scores.
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The Average package hovers around the INR 15 LPA mark. |
List of IIMs offering MBA in Marketing in India
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IIM Fee Structure for MBA Program |
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IIM Centre |
IIM Fee Structure |
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IIM Amritsar |
Rs 14.2 Lakhs |
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IIM Ahmedabad |
Rs 27.50 Lakh |
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IIM Bodh Gaya |
Rs 9.60 Lakh |
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IIM Bangalore |
Rs 26 Lakh |
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IIM Calcutta |
Rs 27 Lakh |
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IIM Jammu |
Rs 14.38 Lakh |
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IIM Indore |
Rs 18.42 – 21.17 Lakh |
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IIM Kozhikode |
Rs 14 - 22.5 Lakh |
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IIM Kashipur |
Rs 20.46 Lakh |
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IIM Nagpur |
Rs 19.7 Lakh |
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IIM Lucknow |
Rs 11-26 Lakh |
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IIM Ranchi |
Rs 18.9 Lakh |
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IIM Raipur |
Rs 18.41 Lakh |
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IIM Rohtak |
Rs 18.92 Lakh |
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IIM Sambalpur |
Rs 18.50 Lakh |
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IIM Shillong |
Rs 25.3 Lakh |
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IIM Trichy |
Rs 19.5 Lakh |
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IIM Visakhapatnam |
Rs 22.90 Lakh |
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IIM Udaipur |
Rs 18.2 - 20 L |
MBA in Marketing Syllabus : Key Focus Subjects
An overview of the subjects covered in an MBA in Marketing Syllabus is provided below:
Consumer Behavior:
Students who take this course at one of the best MBA in marketing colleges in Noida will gain an understanding of the social, psychological, and personal aspects that affect consumers' purchasing decisions.
Marketing Research:
Students would learn how to collect, evaluate, and interpret data for marketing research to help with marketing decisions. It is necessary to understand consumer preferences, market trends, and market segments. This is one of the main topics of the MBA in marketing syllabus.
Product and Brand Management:
MBA in Marketing in India covers the strategies involved in creating, preserving, and growing a product or brand's market share.
Sales and Distribution Management:
This includes strategies for organizing a business's channels of sales and distribution to successfully and economically reach customers.
Digital Marketing:
Understanding how to promote goods and services online is essential, given the growth of the internet. This includes social media marketing, email marketing, content marketing, search engine optimization, and more. As marketing strategies are rapidly shifting into the digital realm, this is one of the most detailed topics in the MBA in marketing syllabus.
Advertising and Promotion Management
Developing effective advertising and promotional tactics to communicate a product's value to consumers is the core of advertising and promotion management. The top leading marketing firms regularly visit the best MBA in marketing colleges in Noida to recruit young graduates for the MBA in Marketing.
International Marketing:
Students study how to create and apply marketing strategies in the context of the international business world. Understanding how cultural, economic, and legal variations affect marketing strategy is one way to do this.
Services Marketing:
Unlike marketing tangible items, this course focuses on the particular difficulties associated with marketing services.
Strategic Marketing Management:
The goal of this course is to teach students how to create a business's overall marketing plan.
MBA in Marketing Scope : Multi- Level Jobs
MBA jobs in Marketing include a wide range of positions from entry to mid and high levelswith varying salary packages in various sectors of healthcare, business, entertainment, sales, media, etc. Below is a list of MBA jobs in marketing of varying levels and salary packages:
MBA in Marketing Scope : Entry-level Jobs (0-2 Years of experience)
Area Sales Managers :
These people are tasked with managing a group of salespeople and serving as a point of contact for the brand's distributors and partners. They are also responsible for overseeing the sales of a specific area, domain, or district.
Marketing Executives :
Marketing executives and associates assist in carrying out marketing strategies and plans. They could be in charge of drafting marketing content, arranging with suppliers, gathering reports, performing market research, and helping the marketing manager with everyday duties. This is one of the most common MBA jobs in marketing.
Digital Marketing Analyst/Executive:
Planning and carrying out digital marketing strategies, such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), and email marketing campaigns, are the main responsibilities of a Digital Marketing Analyst/Executive. In India, this is one of the most sought-after MBA positions in marketing.
Market Research Analyst:
The position entails gathering and analysing market data, creating reports, and offering suggestions in light of the results.
MBA in Marketing Scope : Mid-Level Jobs (3-7 Years of Experience)
Brand Product Managers :
In a company, these people oversee a certain brand or product. They organize, create, and oversee marketing campaigns aimed at boosting the worth and functionality of a specific brand or item.
Marketing Manager:
A marketing manager is responsible for creating and managing marketing initiatives that advertise goods and services. The position includes planning, overseeing spending, and managing marketing initiatives from inception to completion.
Digital Marketing Manager:
This position is responsible for overseeing all digital marketing platforms (such as corporate websites, social media profiles, and ad campaigns) to meet organizational goals. Among all MBA jobs in marketing, a digital marketing manager holds the top position with a lucrative salary package.
MBA in Marketing Scope : Senior-Level Jobs (8-15 Years of Experience)
Marketing Director
A marketing director is in charge of the marketing division of a company. They create marketing plans and initiatives to meet organizational objectives.
Head of Digital Marketing:
This post oversees every facet of a business's digital marketing plan. They will be in charge of all digital marketing platforms and make use of them to promote lead generation and brand recognition.
MBA in Marketing Scope : Top-Level Jobs (15+ Years of Experience)
Chief Marketing Officer (CMO):
This is usually the most senior role for graduates with an MBA in marketing. The CMO is in charge of creating and carrying out a company's marketing strategy. They supervise all marketing activities, including digital marketing, brand management, market research, and product marketing, having graduated from one of the top MBA in marketing colleges in Noidaand accumulating over 15 years of expertise in the field.
Top MBA in Marketing Companies in Noida
The top marketing businesses are usually those with a strong brand presence, a large number of brands under their domain, and a solid financial statement.
The top firms in India that provide marketing MBA positions are as follows:
Only the best MBA in marketing colleges in Noida are used by these elite marketing companies for recruitment.
Most sought-after skills for MBA Jobs in Marketing
MBA jobs in marketing are typically offered by analysing an applicant’s passion for delivering productivity and not academic performance. The following are the few qualities that a company looks for in a candidate with an MBA in marketing.
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Low Work Experience
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Young Age (Below 27)
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Flexible about Travelling
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Great Communication skills
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Mastering Several Languages is an extra advantage
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Pre-sales knowledge
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Marketing planning
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Complying with sales strategies
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Handling Technical Sales Operations
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Coming up with a business strategy
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Conducting market analysis
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Search engine marketing (SEM)
MBA in Marketing Colleges in Noida
There are 44+ MBA in marketing colleges in Noida, of which 26 are privately owned, and 5 are government colleges. Below is a list of the top MBA in marketing colleges in Noida:
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College/University Name |
MBA in Marketing Fees |
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Centre for Development of Advanced Computing |
INR 1.5 Lakh |
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KCC Institute of Technology and Management |
INR 2.6 Lakhs |
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Footwear Design and Development Institute, Noida |
INR 5.2 Lakh |
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Indian Institute of Management Lucknow Noida Campus |
INR 12.6 Lakh |
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National Council for Hotel Management and Catering Technology |
INR 1.20 Lakh |
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New Delhi Institute Of Management |
INR 13.8 Lakh |
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Amity University Noida |
INR 6.4-26.4 Lakh |
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Galgotias University |
INR 90K-6.3 lakh |
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G.L. Bajaj Institute of Technology and Management |
INR 1.33 lakh |
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Noida International University |
INR 3.7 - 5.4 Lakh |
Top MBA in Marketing Colleges in India : Admission Process
Several of the most esteemed and highly ranked MBA in marketing colleges in Noida offer a hassle-free admission process. There are about 40+ MBA programs in marketing colleges in Noida, and 26 of them provide an MBA in Marketing. There are 5 government and 26 private MBA colleges in Noida.
Admission to the MBA in Marketing in India is determined by entrance examinations and merit. The majority of top MBA in marketing colleges in Noida accept applications based on scores from exams like the CAT, XAT, CMAT, MAT, etc., with a GD/PI round following. However, a few MBA in marketing colleges in Noida provide direct admission. KCC Institute of Technology and Management is one of the best MBA colleges in Noida that does not require entrance examinations.
Eligibility Criteria for MBA Programs in India
There may be variations in the qualifying requirements for admission to MBA programs among best MBA marketing colleges in India. However, the fundamental standards that the majority of MBA colleges adhere to are as follows:
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Applicants must have successfully finished an equivalent course or graduated from an accredited university.
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For admission to the MBA program, candidates must have received a minimum of 50% in their total graduation score. (Students in the reserved group must receive at least 45%.)
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Students who are in their last year of graduation are also eligible to enroll for an MBA if they graduate within the MBA institute's deadline.
Best MBA in Marketing in India : ROI
The main factor in helping a student choose a reputable college is the return on investment (ROI), particularly when it comes to the MBA in marketing in India. Most students search for reputable colleges with a high return on investment since MBA in marketing fees are costly. Calculating ROI facilitates the process of projecting a college's prospective profitability and the duration required to recover investment expenses.
ROI can be calculated by dividing the average MBA in marketing salary by the average MBA in marketing fees of the Institute. The best MBA in marketing colleges in India, such as KCC ITM, IIMs, JMI, XLRI, IITs, and others, provide good placement rates and return on investment.
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College Name |
MBA in Marketing Fees |
MBA in Marketing Salary |
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DMS IIT Delhi |
INR 12,00,000 |
INR 21.9 LPA |
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KCC ITM Greater Noida |
INR 2,60,000 |
INR 18.65 LPA |
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JMI |
INR 53.1 K - 1.4 Lakh |
INR 8.25 LPA |
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IIM Rohtak |
INR 18.9 Lakh |
INR 16.06 LPA |
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IMI Delhi |
INR 20.6 lakh |
INR 15.28 LPA |
MBA in Marketing Salary Packages
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Job Title |
Average Salary |
Highest Salary |
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Marketing Manager |
₹13.1 to ₹19.6 LPA |
₹34 - ₹46 LPA |
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Business Development Manager |
₹8.0 - ₹17.3 LPA |
₹30.0 - ₹51.3 LPA |
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Regional Sales Manager |
₹19.0 – ₹25 LPA |
₹35– ₹94 LPA |
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Senior Marketing Manager |
₹19.1 – ₹20.0 LPA |
₹30.0 – ₹83+ LPA |
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Marketing Executive |
₹3.5 - ₹5.2 LPA |
₹8.0 - ₹11.4 LPA |
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Digital Marketing Manager |
₹6 – ₹12 LPA |
₹25 – ₹50+ LPA |
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Area Sales Manager |
₹10.4 - ₹15.6 LPA |
₹22 – ₹42+ LPA |
Why pursue an MBA in Marketing from KCC Institute of Technology and Management?
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KCC ITM has structured its curriculum in affiliation with AKTU and approval from AICTE, providing students with the necessary direction for business competency.
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KCC ITM supports young entrepreneurs through live projects, workshops, and networking opportunities.
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It offers global exposure through internships and company visits to both domestic and international companies.
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KCC ITM boasts a placement centre that guarantees students' success through academic courses, practical guiding workshops, and counselling.
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KCC ITM also offers live project opportunities with leading firms like Amazon, Hindustan Unilever, Nestle, Pepsi, Britannia, Colgate, and Marks and Spencer.
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KCC ITM has a 100% placement rate, with over 550 organizations hiring graduates in MBA in Marketing. Placement seminars are offered to students to improve their employability.
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Through guest lectures, workshops, and networking events, KCC ITM ensures that you have both academic and industrial knowledge by providing you with an experienced faculty and an alumni network of over 15,000 well-placed individuals who assist students.
These elements collectively guarantee a comprehensive and varied education, producing qualified future leaders. Together with more than 74 years of expertise in academic excellence, KCC ITMis one of the top MBA in marketing colleges in Noida, making it an ideal choice for you.