MBA in marketing jobs requires candidates to learn about ways of promotion and selling of products and services, leading brands and products and designing promotional strategies for the organization. As there is rising market demand of MBA in marketing jobs, this has lead to steady growth in MBA in marketing salary in India.
MBA in Marketing offers candidates to have high career opportunities, remote work roles and creating strong global networking with clients and companies. In the competitive market, the MBA in marketing subjects’ enables students to gain understand of business working.
In this blog we will offer extensive guide on MBA in marketing course details covering their syllabus, course fee structure, jobs, best MBA in marketing colleges and their eligibility.
Understanding MBA in marketing
MBA in marketing is a two years postgraduate degree that aims on building foundational management skills with comprehension of consumer psychology, communication and marketing strategy.
MBA in Marketing is most popular, highly demanding and dynamic field. The program nurtures the candidate’s knowledge of technical tools like Canva, Mailchimp, HubSpot, SEO (search engine optimization), web analytics and social media advertisement.
MBA in marketing curriculum foster essential skills like creativity and analytical skills. Such attained knowledge and skills enables the students for growth and success in the financial sector.​ Before embarking the MBA in marketing journey, candidates need to know total cost of the program.
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MBA in marketing fees
The MBA in marketing fees depends on multiple factors, such as type of college reputation, location, course mode, duration, infrastructure and additional expenses (study material, hostel and mess). Government and government affiliated colleges are more affordable compared to private colleges.
Mentioned below is the MBA in marketing fees on the basis location, college type and mode of learning:
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College type
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Range of total fees
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Course mode
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Top private MBA colleges like IIMs/SPJIMR/MDI/ISB
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20 lakhs-40 lakhs
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Full-time
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Government MBA college like FMS/TISS/DU/KCC-ITM
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2lakhs-8 lakhs
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Full-time
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Online/Distance MBA
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2lakh-5 lakhs
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Remote (classes are conducted virtually)
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The course fees include academic fees, library charges and examination fees. Mostly colleges offer scholarships on the basis of merit, economical weaker section and reserved category students.
Leading institutes like FMS, Symbiosis, KCC-ITM and NIBM provide the candidates with scholarship on the bases of CAT entrance and graduation. This makes the program accessible for meritorious candidates.
Core MBA in marketing subjects
MBA in marketing subjects included in the curriculum are designed to develop a combination of marketing and managerial skills. Top colleges like FMS, Symbiosis, KCC-ITM and NIBM have industry-integrated curriculum and frequently add subjects based on consumer analytics and digital marketing trends.
The curriculum is divided into three categories-core subjects, marketing specific subjects and practical and industrial training. The foundational business knowledge such as decision making and operation management is taught through core subjects.
While the MBA in marketing subjects prepare the candidates for the roles in marketing sector like branding, promotion, sales, digital communication and media planning. The industrial training and practical curriculum of MBA includes real world exposure, offers hands on experience via internships and simulation projects.
The MBA in marketing subjects offers a structure that provides balance of academic and professional approach for students making them are industry-ready after completion of post graduation.
Mentioned below are subjects included in MBA in marketing:
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Core Subjects
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Marketing-Specific Subjects
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Practical & Industrial Training
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Principles of Management
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Marketing Management
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Summer Internship Program (8–10 weeks)
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Managerial Economics
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Consumer Behaviour
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Case Study Workshops
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Financial Management
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Brand Management
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Live Marketing Projects
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Organizational Behaviour
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Digital Marketing
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Marketing Analytics Lab
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Business Communication
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Sales and Distribution Management
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Industrial Visit & Field Research
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Business Law & Ethics
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Advertising and Promotion Management
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Marketing Simulation Exercises
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Quantitative Techniques & Business Statistics
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Retail and Services Marketing
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Internship Report & Viva
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Human Resource Management
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Marketing Research and Analytics
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Market Research Surveys
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Strategic Management
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International & Global Marketing
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Corporate Mentorship Program
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Operations and Supply Chain Management
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Product and Pricing Strategy
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Capstone Project / Dissertation
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MBA in marketing jobs and salary in India
MBA in marketing jobs are rapidly evolving, the graduates holding an MBA in marketing degree will be able to seek employment in business sector. The marketing department has professionals for developing marketing strategies, understanding customers, organization of promotional, sales and branding activities for companies’ success.
The recruiters for MBA in marketing jobs includes FMCG giants (Nestlé, ITC, Unilever), tech companies (Google, HCL, Infosys), e-commerce platforms (Amazon, Flipkart), and consulting firms (McKinsey, Boston Consulting Group).
The MBA in marketing salary in India depends on factors like candidate’s skills, work experience, college reputation, and the organization’s scale. For fresh graduates, the MBA in marketing salary ranges between 12LPA–25 LPA, while experienced MBA marketing jobs in managerial and consulting roles salary ranges from 25LPA–50 LPA.
Mentioned below are MBA in marketing job roles with their average salary package:
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Job Role
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Average Salary (per annum)
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Job Description
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Marketing Executive
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4 – 6 LPA
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Their role includes execution of marketing campaigns, conducting research on market trends and supporting promotional activities.
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Brand Manager
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10 – 25 LPA
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Their job is to develop and manage brand strategies, advertisement and coordination with agencies.
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Digital Marketing Manager
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7 – 18 LPA
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Their key work areas include designing and operating digital campaigns and managing digital platforms, SEO/SEM and social media via tracking online engagement
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Product Manager
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12 – 20 LPA
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They manages product lifecycle, coordinates launches and analyzes market trends via user insights
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Market Research Analyst
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6 – 15 LPA
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Their role involves studying market trends, collection and analysis of consumer data and then generating insights.
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Sales Manager
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6 – 12 LPA
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They oversee sales operations, manage teams, plans outreach and drive revenue growth.
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Business Development Manager
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8 – 15 LPA
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Their role involves building client relationships, identifies new business opportunities and negotiates deals.
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Advertising Manager
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8 – 18 LPA
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Their job is to supervise advertising campaigns, selects media channels and plan budgets via creative strategies
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Marketing Director/Head
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30 – 50 LPA
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Their role is to sets overall marketing direction, leads large teams and drives high-level marketing strategy.
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Chief Marketing Officer (CMO)
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50 LPA and above
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Their aim is to shapes company’s brand strategy, leads all marketing functions and oversees national/global campaigns.
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Best MBA in marketing colleges in India
In India, MBA in marketing is offered by many colleges. This specialization is a remarkable choice for aspirants, aiming to climb corporate ladder and enhance their business and marketing knowledge for a successful career.
The choice of MBA marketing colleges impacts career outcomes in management education. As India is home to several popular and career rewarding MBA in marketing colleges which offers updated academic curriculum, strong alumni networks, and active placement cell, mentioned below is the list of best MBA in marketing colleges in India:
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College Name
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Location
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Average Fees (2 years)
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Average Salary (LPA)
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Entrance Exam
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IIM Ahmedabad
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Gujarat
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24 lakh
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33 LPA
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CAT
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IIM Bangalore
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Karnataka
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24 lakh
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30 LPA
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CAT
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IIM Calcutta
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West Bengal
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23 lakh
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31 LPA
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CAT
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Indian School of Business (ISB)
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Hyderabad
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40 lakh (1-year PGP)
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34 LPA
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GMAT / GRE
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XLRI Jamshedpur
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Jharkhand
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23 lakh
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27 LPA
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XAT
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KCC Institute of Management
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Greater Noida
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2.6 lakh
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8LPA –12 LPA
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CAT / direct admission
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Management Development Institute (MDI)
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Gurgaon
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24 lakh
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23 LPA
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CAT
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Symbiosis Institute of Business Management (SIBM)
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Pune
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23 lakh
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20 LPA
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SNAP
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NMIMS University
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Mumbai
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19 lakh
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18 LPA
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NMAT
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SP Jain Institute of Management & Research
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Mumbai
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22 lakh
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25 LPA
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CAT / XAT
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MBA in marketing eligibility
The eligibility criteria for admission in MBA in Banking and Finance programs is to complete a bachelors degree from any stream with minimum aggregate of 50% and qualifying CAT/XAT/MAT/NMAT/GMAT for admission in top colleges.
Colleges likes XLRI/IIMs/NMIMS prefer work experience in sectors like banking, finance and allied sectors. For global institutes, strong English communication and test like IELTS/TOEFL are compulsory.
The shortlisted candidates will be called for profile assessment that includes group discussion GD or/and PI personal interview. After the GD and PI candidates are asked to submit course fee for seat allotment.
Final Takeaway:
In conclusion, MBA in marketing is a gateway to rewarding career opportunities that are available in fast paced and vibrant industries. This specialization has become top choice of MBA aspirants who are passionate about business analytics and human psychology.
The role of shaping consumer choices and making brand reputation through large scale campaigns and marketing strategies is essential aspect in MBA in marketing job roles. The MBA in marketing salary is rising with evolving technological spectrum and global exposure.
Candidates who dreams of getting admission in high ROI colleges like KCC-ITM that offers global industrial exposure, affordable fees structure, strong placement and flexible admission process should focus on their CAT and overall graduation scores.
FAQs for What is MBA in Marketing?
Q1.What is an MBA in Marketing?
Ans1: The MBA in marketing is a post graduate program of two-year that focus on building foundational management skills with comprehension of consumer psychology, promotion, branding, advertising, communication and marketing strategy.
Q2. Which MBA is highest in demand?
Ans2: The MBA with in demand specializations is marketing; finance, business analytics, and human resource management are most in demand MBA specialization.
Q3. Is an MBA good for marketing?
Ans3: Yes, MBA in marketing is considered most popular and rewarding marketing career as it offers learning of strategic and practical skills that opens the door of global recruiters, pathways to marketing leadership roles and sales role.
Q4. What is the salary of MBA marketing in India?
Ans4: The fresh graduates MBA marketing salary in India ranges from 12LPA–25 LPA, while experienced MBA marketing jobs in managerial and consulting roles salary ranges from 25LPA–50 LPA.
Q5. Who is eligible for MBA marketing?
Ans5: The MBA in marketing eligibility requires a bachelor's degree from any stream with a minimum aggregate of 50% marks and qualifying CAT/XAT/MAT/CMAT/GMAT/NMAT/SNAP entrance score depending on the institution. Few colleges/institutes also require work experience, GD (group discussion) and PI (personal interview) of shortlisted candidates for admission.
Q6.What is the MBA salary?
Ans6: The MBA salaries vary by specialization, institute, and job profile. The fresh MBA graduates in India typically earn 8 to 12LPA, while professionals from top institutes with experience in high-demand fields like Marketing, Finance, or Analytics often earn between 12–25 LPA.