A two-year management program called the MBA in Digital Marketing teaches students how to use marketing tools on digital platforms to advertise a good or service and grow their consumer base. It is a post-graduate management program that is available as a Master in Business Administration MBA specialization. The demand for qualified individuals in this industry is fairly high as a result of the significant rise in popularity of digital marketing as a technique of marketing over the past few years.
The results of several national and state-level MBA entrance exams, including the CAT, XAT, NMAT, MAT, CMAT, and GMAT, are used to determine admission to an MBA in digital marketing colleges. In India, the cost of an MBA in digital marketing colleges ranges from INR 5 to INR 25 lakh.The esteemed Indian Institute of Management (IIM) also offers thisprogram. There are 20 IIMs in India offering digital marketing courses including IIM Ahmedabad, IIM Bangalore, IIM Shillong, IIM Ranchi, IIM Indore, IIM Lucknow, IIM Calcutta, IIM Kashipur, etc.
A full-time, part-time, or online MBA in digital marketing is available due to the field's increasing demand and competitive compensation. The majority of businesses in all industries require help promoting their products on numerous platforms and growing their consumer bases, thus work prospects in this field are excellent. The KCC Institute of Technology and Management is one of the best MBA colleges in Greater Noida for MBA specialization in digital marketing.
Highlights of an MBA in Digital Marketing
The MBA specialization in digital marketing is currently the most sought-after program. After graduation, students are eligible to apply for MBA admission in digital marketing courses, however, these programs are best suited for working individuals with some industry experience. Thus, interested candidates can continue reading to learn about the salient features of the MBA in Digital Marketing in India.
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Particulars
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Details
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Degree Name
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MBA in Digital Marketing
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Degree Type
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Postgraduate
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Course duration
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2 years
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Education modes
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Full-time, part-time, online, and distance learning modes
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Eligibility criteria
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Bachelor’s degree in any stream
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Entrance Exams
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CAT, XAT, MAT, NMAT, CMAT, GMAT, MAH CET, etc.
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Course Fees
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INR 1 lakh to INR 15 Lakh and above
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Average Salary
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INR 8 LPA
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Job Profiles
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Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager
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Top Colleges
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IIM Ahmedabad, IIM Indore, Pune Institute of Business Management, KCC Institute of Technology and Management, etc.
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Every Detail of Digital Marketing
A two-year professional program called the MBA in Digital Marketing was created by experts in the field for the benefit of young professionals and to give them in-depth expertise. One of the most sought-after MBA degrees is this one. Students are prepared for work in the technology and innovation industries through the MBA in Digital Marketing program. Today, practically all businesses rely on digital marketing strategies to promote their goods and services.
Digital marketing is a technique for reaching a wide audience and boosting sales by using the internet, search engines, social media, emails, mobile apps, mobile games, and other similar channels.Website marketing, content marketing, email marketing, social media marketing, affiliate marketing, video marketing, pay-per-click (PPC) advertising, and SMS messaging are the most popular digital marketing methods.
Why Study an MBA in Digital Marketing?
The increasing use of the internet has brought attention to the necessity for product advertising on digital media. Students will be able to improve their managerial and administrative skills by obtaining an MBA degree in digital marketing. Additionally, it will open up new employment chances for them in the field, enabling them to work in esteemed companies in several positions like content writer, social media manager, SEO manager, and manager of digital marketing. Students who earn an MBA degree will also benefit from improved problem-solving abilities and a more professional approach to future issues.
Who is eligible to pursue an MBA in digital marketing?
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Those who are interested in pursuing jobs in marketing can enroll in this course to get in-depth information about the industry.
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People with good leadership skills who want to work in management or marketing are best suited for an MBA in digital marketing. As the value of marketing increases daily, more and more people are willing to enter this area, which has a bright future.
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Professionals can even start their new ventures and use what they have learned to improve their earnings.
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Students who have received their diplomas may enroll in this program. MBA Colleges favour applicants with a few years of work experience.
Advantages of an MBA in digital marketing
Digital marketing has become more significant in recent years. It assists the brand in locating its target market and reaching out to them to advertise and promote its products via a variety of digital channels. Such marketing methods are necessary given the increase in internet usage. The businesses pinpoint their target customers and sell their goods on social media platforms, where more than 65 percent of people spend the majority of their free time.
Eligibility Requirements for an MBA in Digital Marketing
MBA Admission in the Digital Marketing program is based either on merit or performance on the MBA entrance exams. The MBA in Digital Marketing admissions process may also include individual interviews and panel discussions. Regardless of MBA specialization, the admission procedure is very similar.The General eligibility requirements also apply to its MBA in Digital Marketing program. The minimal requirements for eligibility are listed below:
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A recognized university graduation or its equivalent is required of the candidate.
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Any course from the three streams—Arts, Commerce, and Science—may be used toward the bachelor's degree.
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Most colleges have a minimum percentage requirement. For applicants in the General/OBC category and 45 percent for those in the SC/ST category, the minimum cumulative requirement for graduation is 50%.
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Some institutions demand that English be a required course in high school.
MBA in Digital Marketing Entrance Exams 2023-24
The admissions procedure for the MBA in Digital Marketing consists of an entrance exam, a group discussion, and a personal interview. Some of the major national-level MBA entrance exams are listed below:
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Name of Exam
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Registration Details
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Exam Details
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CAT
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First week of August, 2023
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26-Nov-2023
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MAT
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MAT 2023 Registration Process PBT till 29-Aug-2023
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2-Sep-2023
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XAT
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Begins on 15-Jul-2023
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7-Jan-2024
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NMAT
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First week of August, 2023
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Oct-Dec '23
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CMAT
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First week of February 2024
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May-2024
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MBA in digital marketing syllabus
The curriculum for the MBA in Digital Marketing covers both general business management studies and topics unique to digital marketing. A two-year master's program in digital marketing is a specialization in the MBA degree. There are four semesters on the course schedule. Due to the MBA program's relative youth, the course curriculum hasn't changed much throughout the years. However, different institutions and universities may cover the MBA in Digital Marketing courses in significantly different methods.
The themes and concepts covered in the course are listed below:
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Semester
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Subjects
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Semester-1
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Organisational Behaviour
Business Research Method
Legal Aspects of Business
Management Fundamentals
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Semester-2
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Decision Science
Industry Analysis
Human Resource Management
Business Systems and Procedures
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Semester-3
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Email Marketing
Search Engine Marketing
Strategic Management
Enterprise Performance Management
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Semester-4
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Mobile Marketing
Managing for Sustainability
Brand Planning
Consumer Insights
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MBA in Digital Marketing Career Scope and Job Profiles
There is a high demand for experts with knowledge of how to use and operate social media and other digital platforms for marketing goods and services, making digital marketing one of the top developing marketing fields. Since the introduction of smartphones and low-cost internet in addition to the digital revolution in India, digital marketing has dominated the marketing industry. Social media is the finest platform for businesses to reach and engage with customers because a huge portion of the population spends a lot of time there. Consequently, internet marketing is necessary.
The need for digital marketing specialists in the IT, e-commerce, FMCG, Goods and Services, Manufacturing, BFSI, and Sales and marketing industries is very high, thus the career prospects are excellent after earning an MBA in digital marketing. In the upcoming years, more than 75% of marketing budgets are anticipated to flow toward digital marketing.
MBA Jobs and Salary in Digital Marketing
The following are some of the major MBA jobs that businesses are offering to post-graduates in digital marketing profile:
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MBA Jobs in Digital Marketing Roles
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MBA in Digital Marketing Salary (INR)*
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Social Media Manager
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3.4 LPA
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Paid Media Manager/Specialist
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6.2 LPA
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Content Writer
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3.0 LPA
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Campaign Manager
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6.4 LPA
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SEO Manager
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5.2 LPA
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Digital Marketing Manager
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8.0 LPA
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MBA in Digital Marketing A-List Recruiters
The table below includes a list of some of India's top digital marketing firms offering top MBA jobs. A greater number of businesses have emerged in this industry over time as a result of the demand for MBA jobs in digital marketing services.
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Digital Marketing Companies in India
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Sweans Technologies
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email.uplers.com
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EZ Rankings
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IndeedSeo
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Webmaxed
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ThatWare LLP
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SEOValley Solutions Pvt. Ltd
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LAD Solutions
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IndiWork Software Solutions Pvt. Ltd.
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PageTraffic
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In addition to this, many leading organizations in IT, e-Commerce, FMCG, Goods and Services, Entertainment & Mass Media, Advertising & PR, Manufacturing, BFSI, and Sales & Marketing hire professionals with MBAs in Digital Marketing.
Why Pursue an MBA in Digital Marketing from KCC Institute of Technology and Management?
Affordability and convenience are two advantages of attending KCC Institute of Technology and Management. The cost of the MBA in Digital Marketing at KCC ITM is affordable and is within the usual financial capabilities of a middle-class family. For this reason alone, KCC ITM is regarded as one of the best MBA colleges in Greater Noida.
We are affiliated with AKTU and approved by AICTE to deliver MBA programs in a range of specializations. We accept students on both a merit basis and entrance exams. We offer direct MBA admission in digital marketing under management quota. The campus is spread across 40 acres of land and houses a wide range of amenities including hi-tech labs, a canteen, AC classrooms, an auditorium, hostel accommodations, a sports complex, clubs and societies, etc.
The best thing about an MBA from KCC ITM is that we offer the best placements to students who perform best in the semester examsand emphasize on holistic development of students to prepare them for campus interviews.
The entire cost of the MBA program at the KCC College of Technology and Management is INR 260000, which is due in 4 equal semester instalments of INR 65000 each. This amount, which must be paid in full before the start of the semester or the academic year, covers tuition, professional development, and other expenses.
Payment options for the semester-specific fee include bank deposits, credit/debit cards, online or mobile banking, as well as any online payment platform. Make separate hotel bookings if you want a PG room at the KCC Hostel.
Students must pay a registration fee of INR 800 while submitting their applications to start the admissions process.
FAQs
Q1. What is a digital marketing MBA used for?
A two-year management program called the MBA in Digital Marketing teaches students how to use marketing tools on digital platforms to advertise a good or service and grow their consumer base.
Q2. Does an MBA in digital marketing make sense?
A digital marketing MBA degree can lead to a variety of job prospects across numerous companies and sectors. Graduates can work as digital consultants, social media managers, SEO analysts, content strategists, and social media specialists, among other positions.
Q3. What is the international salary for an MBA in digital marketing?
The average annual salary for digital marketing is $85,000, or $43.59 per hour. The starting salary for entry-level employees is $70,200 annually, and the highest-paid professionals can make up to $118,277 annually.
Q4. Is an MBA in digital marketing challenging?
However, an MBA in Digital Marketing course might be difficult overall since it necessitates a thorough comprehension of both conventional marketing principles and cutting-edge digital technologies.
Q5. How long it takes to completethe MBA in Digital Marketing program?
An MBA in digital marketing courses lasts for the same amount of time—two years—as a generalMBA degree. There are four to six semesters throughout the program. After this course, students can pursue a Ph.D. in business management and other certification programs in finance.