MBA in marketing is a two years postgraduate degree that aims on building foundational management skills with comprehension of consumer psychology, communication and marketing strategy.
The overall MBA in marketing syllabus pdf requires candidates to learn about ways of promotion and selling of products and services, leading brands and products and designing promotional strategies for the organization. As there is raising market demand of jobs in marketing, this has lead to steady growth in MBA in marketing salary.
In the competitive market, the MBA in marketing subjects in 1st semester enables students to gain understand of business working. This guide will offer in detail about MBA marketing syllabus semester wise, covering the marketing professional’s salary.
MBA Marketing Syllabus Semester Wise
From classroom theory to simulating practical assignments MBA marketing syllabus covers it all, for student’s holistic development. The MBA marketing subjects in 1st semester focus on creating foundation for management education.
The MBA in marketing subjects in first year are crucial for building the knowledge and skills essential for management professionals. While MBA in marketing 2nd year is more focused on marketing specialization and the application of learned skills through internship.
Mentioned below is the MBA marketing syllabus semester wise for students who are curious to know about their future curriculum followed in top colleges like KCC-ITM, affiliated by Uttar Pradesh state government university: AKTU, NAAC A Grade University:
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Semesters |
Theoretical Subjects |
Practical Exposure |
Focus and Learning in each semester |
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1st |
Management concepts, organizational behavior, managerial economics, financial accounting & analysis, business statistics, marketing management and business communication. |
Industrial visits, Case study analysis, simulation exercises, role plays, live business scenarios, presentations. |
MBA marketing subjects in 1st semester learning involve building foundation of management and business analytics concepts.
With the focus of developing communication and problem-solving and analytical skills through practical learning.
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2nd |
Business environment & legal aspects, human resource management, business research methods, financial management & corporate finance, operations management, quantitative techniques, digital marketing & e-commerce and management information systems. |
Live projects, workshops and seminar on business research and digital marketing field project under industrial mentor guide. |
MBA in marketing subjects in first year learning is concluded by covering core functional areas and exposure to first digital and market research practical with their industrial mentor. |
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3rd |
Strategic management, consumer behaviour & neuro marketing, marketing research & insights, sales & distribution management, integrated marketing communications and retail management, specialization |
Case studies, research reports, presentations, industry expert seminars and 6-8 weeks summer internship. |
In 3rd semester, candidates dive into major marketing domains, research and focus on application of learned skills in summer internship. |
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4th |
Industrial marketing, service marketing & crm, digital & social media marketing, product & brand management international marketing, and entrepreneurship. |
Exposure of working in live projects with companies, seminars, mini-projects, PDP(personality development program) placement preparation and industry speaker series. |
The final semester, enables students to become industry ready for real-world marketing.
The focus is on implementation the learned advanced topics in live projects and showcasing their skills during placement rounds. ​.
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MBA Marketing Syllabus PDF
MBA in marketing syllabus pdf includes the curriculum that is designed to develop a combination of marketing and managerial skills. Top colleges like FMS, Symbiosis, KCC-ITM and NIBM have industry-integrated curriculum and frequently add subjects based on consumer analytics and digital marketing trends.
Aspiring candidate’s can stay well informed about MBA marketing syllabus by referring the below mentioned top universities links for Marketing Management syllabus pdf download link:
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University/College
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MBA Marketing Syllabus PDF Link
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Dr. APJ Abdul Kalam Technical University (AKTU)
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KCC-ITM, AKTU MBA Marketing syllabus PDF
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University of Delhi (DU)
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DU MBA Marketing syllabus PDF
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Guru Gobind Singh Indraprastha University (IPU)
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IPU MBA Marketing syllabus PDF
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Pondicherry University
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Pondicherry University MBA Marketing Syllabus PDF
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Mahatma Jyotiba Phule Rohilkhand University (MJPRU)
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MJPRU MBA Marketing Syllabus PDF
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Core MBA in marketing subjects
MBA in marketing subjects semester wise included in the curriculum are designed to develop a combination of marketing and managerial skills. Top colleges like FMS, Symbiosis, KCC-ITM and NIBM have industry-integrated curriculum and frequently add subjects based on consumer analytics and digital marketing trends.
The curriculum is divided into three categories-core subjects, marketing specific subjects and practical and industrial training. The foundational business knowledge such as decision making and operation management is taught through core subjects.
While the MBA in marketing subject in first year and second year prepare the candidates for the roles in marketing sector like branding, promotion, sales, digital communication and media planning. The industrial training and practical curriculum of MBA includes real world exposure, offers hands on experience via internships and simulation projects.
The MBA in marketing syllabus pdf offers a structure that provides balance of academic and professional approach for students making them are industry-ready after completion of post graduation.
Mentioned below are subjects included in MBA in marketing:
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Core Subjects
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Marketing-Specific Subjects
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Practical & Industrial Training
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Principles of Management
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Marketing Management
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Summer Internship Program (8–10 weeks)
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Managerial Economics
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Consumer Behaviour
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Case Study Workshops
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Financial Management
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Brand Management
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Live Marketing Projects
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Organizational Behaviour
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Digital Marketing
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Marketing Analytics Lab
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Business Communication
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Sales and Distribution Management
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Industrial Visit & Field Research
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Business Law & Ethics
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Advertising and Promotion Management
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Marketing Simulation Exercises
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Quantitative Techniques & Business Statistics
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Retail and Services Marketing
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Internship Report & Viva
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Human Resource Management
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Marketing Research and Analytics
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Market Research Surveys
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Strategic Management
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International & Global Marketing
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Corporate Mentorship Program
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Operations and Supply Chain Management
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Product and Pricing Strategy
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Capstone Project / Dissertation
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MBA in Marketing Salary
Jobs in MBA in marketing are rapidly evolving, the graduates holding an MBA in marketing degree will be able to seek employment in business sector. The marketing department has professionals for developing marketing strategies, understanding customers, organization of promotional, sales and branding activities for companies’ success.
The recruiters for MBA in marketing jobs includes FMCG giants (Nestlé, ITC, Unilever), tech companies (Google, HCL, Infosys), e-commerce platforms (Amazon, Flipkart), and consulting firms (McKinsey, Boston Consulting Group).
The MBA in marketing salary depends on factors like candidate’s skills, work experience, college reputation, and the organization’s scale. For fresh graduates, the MBA in marketing salary ranges between 8LPA–15 LPA. While experienced professionals in managerial and consulting roles MBA in marketing salary ranges from 25LPA–50 LPA.
MBA in marketing salary for mentioned job roles with their average salary package:
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Job Role
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Average Salary (per annum)
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Job Description
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Marketing Executive
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8-15 LPA
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Their role includes execution of marketing campaigns, conducting research on market trends and supporting promotional activities.
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Brand Manager
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10 – 25 LPA
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Their job is to develop and manage brand strategies, advertisement and coordination with agencies.
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Digital Marketing Manager
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8 – 18 LPA
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Their key work areas include designing and operating digital campaigns and managing digital platforms, SEO/SEM and social media via tracking online engagement
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Product Manager
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12 – 20 LPA
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They manages product lifecycle, coordinates launches and analyzes market trends via user insights
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Market Research Analyst
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8 – 15 LPA
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Their role involves studying market trends, collection and analysis of consumer data and then generating insights.
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Sales Manager
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8 – 12 LPA
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They oversee sales operations, manage teams, plans outreach and drive revenue growth.
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Business Development Manager
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8 – 15 LPA
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Their role involves building client relationships, identifies new business opportunities and negotiates deals.
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Advertising Manager
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8 – 18 LPA
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Their job is to supervise advertising campaigns, selects media channels and plan budgets via creative strategies
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Marketing Director/Head
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30 – 50 LPA
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Their role is to sets overall marketing direction, leads large teams and drives high-level marketing strategy.
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Chief Marketing Officer (CMO)
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50 LPA and above
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Their aim is to shapes company’s brand strategy, leads all marketing functions and oversees national/global campaigns.
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MBA in marketing eligibility
The eligibility criteria for admission in MBA in Banking and Finance programs is to complete a bachelors degree from any stream with minimum aggregate of 50% and qualifying CAT/XAT/MAT/NMAT/GMAT for admission in top colleges.
Colleges likes XLRI/IIMs/NMIMS prefer work experience in sectors like banking, finance and allied sectors. For global institutes, strong English communication and test like IELTS/TOEFL are compulsory.
The shortlisted candidates will be called for profile assessment that includes group discussion GD or/and PI personal interview. After the GD and PI candidates are asked to submit course fee for seat allotment.
Final Takeaway:
In conclusion, MBA in marketing is a gateway to rewarding career opportunities that offers impressive MBA in marketing salary. The fast paced and vibrant industry requires aspirants who are passionate about business analytics and human psychology.
The role of shaping consumer choices and making brand reputation through large scale campaigns and marketing strategies is essential aspect that are learned during MBA marketing subjects in first year and second year. The MBA in marketing salary is rising with evolving technological spectrum and global exposure.
Candidates who dreams of getting admission in high ROI colleges like KCC-ITM that offers global industrial exposure, affordable fees structure, strong placement and flexible admission process should focus on their CAT and overall graduation scores.
FAQs for MBA in Marketing Subjects
Q1. What subjects included in first semester of MBA in Marketing?
Ans1: Subjects usually include marketing management, financial accounting, managerial economics, organizational behavior, quantitative methods, business communication, and information technology management.
Q2. Can candidates get the MBA Marketing syllabus PDF online?
Ans2: Yes, syllabus of MBA marketing is available on leading universities websites such as DU, GGSIPU, AKTU and Pondicherry University.
Q3. What is the salary of MBA marketing?
Ans3: The fresh graduates MBA marketing salary ranges from 8LPA–25 LPA, while experienced MBA professionals in managerial and consulting roles salary ranges from 25LPA–50 LPA.
Q4 How can I get admission in KCC-ITM for MBA program?
Ans4: The selection process for KCC-ITM in MBA program is a combination of 10th, 12th, graduation score and CAT score. Along with these scores, sop-statement of purpose and interview on general awareness is conducted for the final selection.